Background and capabilities
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Now
Hands-on product design manager at du, leading innovation and special projects.
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Experience
Eight years across telco, fintech, proptech, insurance, Web3 and gen AI interfaces, in Dubai, Abu Dhabi and Cairo.
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Zero to one
Founding designer at Thndr, where the foundation now supports millions of investors across MENA.
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Systems
Built the design practice and system from scratch at Thndr and Welfare, and reshaped du's digital visual direction.
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Measured
Rebuilt Hala's car insurance quote journey, taking abandonment from 86.2% to 53.6%.
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Trained
NN/G certified in omnichannel journeys, and a B.Sc. in Mechatronics Engineering.